Sweets is a candy shop in the UK.

PROJECT BRIEF

Pleased to be working with you. I’m in the final steps of opening a candy shop in the UK called Sweets. Yep, a pretty awesome and straightforward name!

We’ll offer a very wide variety of candy; just about anything you can imagine. I would love for the logo to capture the joys of candy whether it be with an icon, colors, etc.

You can try a lollipop, wrapped candy, chocolate, etc. There are really a lot of different things that could represent Sweets, so long as the text “Sweets” is legible from a far distance as this will be on our sign.

I would please ask that the words “Candy Shop” are below the main name “Sweets”.

The Brief is taken from the 30 Days Logo Challenge and then used the brief to create the whole Identity system instead of creating only Logo Design.