Ice cream. It’s what we’re about and we want the logo to scream ice cream (see what I did there?)

Sprinkles is an ice cream shop with stores across the United States. We pride ourselves in the

best tasting ice cream on the planet. We’ve won numerous awards for our taste and innovative flavors. We’re like the Willy Wonka of ice cream.

For the logo, we require the text “Sprinkles” and then some kind of icon or visual element to represent ice cream and/or the sprinkle topping. We want bright, fun, and tasty!

The Brief is taken from the 30 Days Logo Challenge and then used the brief to create the whole Identity system instead of creating only Logo Design.