Identity Design for Austin Run

PROJECT BRIEF

Stoked that you’re creating the Austin Run logo! We’re a large running event that happens once a year in Austin, Texas. We had over 5,000 participants last year and now it’s time to get some great branding materials.

Austin Run is a charitable event for autism research and raises money for families in need of care, education, and information. The event is so much fun and many people dress up in crazy outfits. Last year we had someone dressed as Darth Vader followed by 50 Storm Troopers!

Anyway, the logo style is really up to you and we’d love to see what you can come up with. It could feature the Texas state shape, a landmark that represents Austin, something that represents running, or even just a text logo! Feel free to something whacky and fun or something more simple. I’m sure we’ll love whatever you do!

The Brief is taken from the 30 Days Logo Challenge and then used the brief to create the whole Identity system instead of creating only Logo Design.